Instagram Post Ideas to Attract Sellers as a Real Estate Agent
How to Use Instagram to Attract Sellers and Grow Your Real Estate Business
If you think sellers are choosing their real estate agent based on polished, professional “Just Listed” photos on Instagram, think again.
“I chose to work with my real estate agent because she posted really polished, professional Just Listed pictures on Instagram”
…said no one ever. 😉
In 2025, it’s time to make your marketing absolutely irresistible to sellers. The key? Show them exactly how you’d market their home and why you’re the best real estate agent to sell it—using Instagram.
Why Instagram Marketing Works for Real Estate Agents
Over the past few months, real estate agents using this strategy have signed millions of dollars in listings—ranging from $1.5M to $32.5M. One agent alone has secured $90 million in signed listings using this exact approach.
The best part? Instead of hiring a professional videographer – which can work with this strategy too – you can simply get your own high quality, iPhone videos of the listing (check out this tutorial) and add one of the below text “hooks” on the screen.
Reel Ideas To Attract Sellers
Here are four Instagram reel ideas that will help you engage potential sellers:
“Here’s what I’d buy if I was looking for ______ in [City]”
“Imagine this [where you get to do dishes] in [City]”
“This [Neighborhood] kitchen has ruined all other kitchens for me”
“A home for sale in [City] that’s perfect for _______” (hosting dinner parties, backyard barbecues, etc.)
👉 Want more ideas? Get the rest of the ideas HERE.
A Real Example: She’s Irresistible To Sellers (even at her full fee)
One Agent Toolkit member recently landed a full fee listing thanks to her Instagram marketing. During a listing consultation, the sellers told her that there was another agent willing to sell the home for 1.5% commission. This real estate agent charges 3% as her fee, so naturally the sellers wanted to understand why she was worth double.
She was able to confidently pull out her phone, show them this reel and explain why her marketing and exposure is superior and likely the difference between one offer and five.
They gladly signed her at her full fee.
How to Take Your Instagram Marketing to the Next Level
Want to generate consistent clients from social media? Join The Agent Toolkit.
Inside, you’ll get:
Daily Instagram reel & post templates
Optimized captions that convert
Everything you need to attract and sign clients using social media
Important: Our rates for new members increase on April 15, 2025 — join today to lock in the current rate!
Ready to Start Generating High Quality Leads from Instagram?
This is all part of a greater (yet simple) strategy to grow your local following, nurture your audience and give them opportunities to convert.
No guess work & 90% done-for-you, yet wildly personalized and specific to your niche/market? For less than your monthly coffee budget?
Enter: The Agent Toolkit