How Real Estate Agents Are Generating New Clients From Instagram — And How You Can Too

Social media isn’t just about likes and followers—it’s a lead generation powerhouse. Recently, we hosted an exclusive panel featuring real estate agents who’ve mastered the art of attracting clients through Instagram. One agent even secured over $90 million in listings in the last 8 months with the help of social media. Here’s what we learned and how you can apply these tactics to grow your business.

Check out the whole panel interview HERE.

1. Showcase Your Expertise With Consistent Content

One key takeaway from our panel was the importance of consistent posting. Agents who post engaging content showcasing their properties, market knowledge, and behind-the-scenes moments build trust with potential clients. Reels and Stories are particularly effective for boosting engagement.

👉 Want to know what type of content works best? Our membership provides ready-to-post content designed specifically for real estate agents. Join The Agent Toolkit and simplify your social media strategy! Take it to the next level with our 6 Week Intensive Cohort training.

2. Results Take Time, But Are Faster Than Traditional Methods

Many real estate agents expect overnight success on Instagram and throw in the towel if they don’t like their metrics after just a few posts. This is the difference between those who generate clients and those who don’t. Successful real estates agents are both strategic and committed. They post even when views are down. They know that this is a long game. The majority of our panelists took 6-8 months of utilizing The Agent Toolkit social media templates and strategies to see high quality buyer and seller leads come in.

3. The Importance Of Speaking To Your Niche

One thing each of these real estate agents has in common? They know exactly who they want to work with and how to speak to them. They tailor The Agent Toolkit content to speak directly to their dream clients and in turn, attract, nurture and convert them.

💡 Want to optimize your Instagram for lead generation? Get step-by-step guidance and proven templates when you join our membership.

4. $90 Million in Listings and other success stories

You’ll have to watch the recording for the full stories, but we heard all sorts of encouraging success stories from these real estate agents. One agent, who moved to a new market and didn’t generated any business for 15 months, has generated over $90 million in signed listings in the last 6-8 months. Another agent took a break from real estate and came back to it. In her first year back, she sold 1 house. Fast forward to now, she’s generated $11 million in signed clients from Instagram. Other agents shared how utilizing Instagram as a lead source has brought higher quality leads than any other sources such as Zillow.

These realtor success stories proves that with the right strategy, Instagram can be a game-changer for any real estate agent.

5. Ready to Grow Your Real Estate Business With Social Media?

If you’re ready to generate more leads, close more deals, and build a thriving real estate business using social media, we’re here to help. Inside The Agent Toolkit, you’ll get:

• Done-for-you social media content designed for real estate

• Proven templates to attract and nurture clients

• Expert training to master platforms like Instagram

Don’t miss out on the opportunity to elevate your business. Join our membership today and start generating leads from social media!

And if you want to fast track your success like these agents, join our next 6 Week Intensive Cohort training.